Saturday 30 January 2016

Circuit City is coming back from the dead

Circuit City, the defunct electronics chain everyone misses, is making a comeback.
The big-box store filed for bankruptcy in 2008 and closed all of its stores a year later, but thanks to retail veterans Ronny Shmoel and Albert Liniado, the chain is coming back from the dead in the coming months, according to reports.
 “The name really resonates very well with everybody. It's been out of the negative press for a while already," Shmoel tells reporters. "We did some polls and found that the age groups between 25-35 know the brand."
Shmoel, the new CEO of the company, bought the assets for Circuit City from Systemax last October for somewhere in the ballpark of $17 million.

The plan is for Circuit City to have a massive online presence, like that of a successful electronic chain such as Best Buy, but have drastically different physical stores from its heydays in the 1990s.
An old Circuit City store at East 14th. St. and Fourth Ave. in New York City. An old Circuit City store at East 14th. St. and Fourth Ave. in New York City.

Circuit City will get with the times. It will own smaller brick-and-mortar stores, to cut back on the costs of running them, and sell products mostly geared towards millennials.
Apple iPads, Playstation 4s and BLU-rays will replace former Circuit City staples like clunky Compaq computers, Ataris and VHS tapes.

Compiled by Nicholas Parco

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