Kenyan manufacturing Company launches shoe brands in Jumia

                       

Kenafric Industries has launched seven footwear brands for different age groups to be marketed throughout its East African stores and on virtual shop Jumia.

Kenafric’s Footwear Business Unit head Amitabh Banga said the Shoe-Le leather brand, mainly meant for school children, comes in four sub-brands with the Versey brand, under the canvas fashion collection, offered to teens, women and men.

“Our researchers also came up with two other leather shoes under the Rukana brand name meant for the hot weather,” he said.

The Adza and Cocojambo casual brands, meant for sports and beach-wear respectively and targeting all age groups, are set for release in December.

Kenafric also manufactures slippers, flip-flops, and canvas shoes as well as gumboots for farm workers.

The highly diversified company also manufactures stationery as well as confectionery, among them sweets. The company recently launched a soft drinks line.