Make your business even better by looking at what your competition
is doing. Learn what new services you can offer, look for areas of
improvement, and explore your pricing.
While keeping up with the Jones in the real world may not always be a
wise choice, keeping up with your competition as a virtual assistant
is. It’s even better, though, when you can find ways to
stand out
from your competition. One of the best ways to begin that process is by
exploring competitor websites. This will help you improve your own
business in all the ways below and more.
Learn New Services to Offer
As a virtual assistant,
you’re essentially a “Girl Friday” for your clients. You’re the person
they turn to to get all kinds of things done. The more skills and
talents you have to offer, the more in demand you will be. That’s why
it’s important to check out your competition and see how your service
offerings compare.
Look for Areas in Need of Improvement
You should also be able to determine which skills seem to be in
higher demand according to prominence or placement on your competitor's
site. Do these high-demand areas represent weaknesses in your own
offerings? Are they skills you could stand to brush up on or improve?
You should become a perpetual student as a VA – always expanding your
knowledge and skill base in order to offer your clients more valuable
services. It will improve your demand and allow you to command a more
lucrative fee for your services.
Explore Pricing and Structure
It’s important to make apples to apples comparisons when checking out
your competition. You’re looking for people with similar skills who are
going after a similar slice of the market. This will help you determine
if you’re price is within the average range or a little on the low or
high side of the market.
This is not all about your fee for services, but also about learning what kind of pricing structure your competitors are using. Do they have different prices for each
service? Do they charge an hourly rate? How do they determine their
rates and how does your system stack up?
Explore Differences in Services Offered
It’s important to know if you offer services your competition does
not so you can look for ways to capitalize on the differences. You want
to stand out as someone who has more to offer. Pointing out your unique skills and talents is an important way to make yourself more appealing to people in need of a full-service VA.
Do Your Competitors Specialize?
Are your competitors specializing in one field? If so, could you
benefit by expanding your offerings to multiple fields? If not, should
you consider offering specialty services in a field you have a wide
range of experience working within, such as banking, bookkeeping, real
estate, legal services, medical services, etc.? Will that make you more
valuable as a virtual assistant?
The key when exploring the websites of other virtual assistants is to
find ways to be the more attractive option for potential clients. Keep
that in mind above all else when checking out the competition.
Written by Stephanie Watson
twitter.com/stephaniewatson
With more than 20 years experience working from home in a variety of
roles such as HTML Website Designer, Internet Marketer, Template Bender
and Virtual Assistant, today Stephanie is an author and content
strategist who organizes, plans, writes and implements content
strategies for business owners through her business Barry Publishing.