For one South African businesswoman, getting more female pilots into the skies is not just her work, it’s her passion.
Sibongile Sambo wanted to be a flight attendant with South African
Airways, but she did not meet the minimum height requirement to become
one.
So she decided to start her own business, and had to sell her car and use her mother’s pension money to set it up.
Today, she is the founder of SRS Aviation, Africa’s first female aviation company.
In 2004, Sambo was commissioned with her first flight for the South African government.
Since then, SRS Aviation has grown to provide personalized services
including helicopter, tourist and luxury flights to destinations
spanning the globe. The Johannesburg-based crew have flown as far as the
U.S. and Germany.”It could be a tourist charter for $1,000 or could be a
head of state traveling on a VIP aircraft to the United States, which
could be about $200,000,” said the entrepreneur.
Breaking into a male dominated industry
The business may be high-flying now, but it has seen more turbulent
days. For Sambo, breaking into this male-dominated industry and “getting
to learn the language” proved challenging.
Despite the difficulties, SRS Aviation received an Air Operating
Certificate by the South African Civil Aviation Authority (CAA),
allowing it to operate commercial flying activities, and has helped
three women get their private pilot licenses. They are now employed
full-time.
“I’m where I am today because somebody invested in me,” she says. “It’s my opportunity now to invest in other people.”
Making strides in Africa
Last year, Ethiopia Airlines dispatched its first flight run by an
entirely female crew in a bid to encourage more African women into
aviation. Sambo wants more South African women to join the effort and
make it big as jet pilots.
Current
growth plans for her company include expanding SRS Aviation helicopter
services and its operations across the African continent.
“What I’m proud of about our company is
that we have managed to penetrate the male dominated industry,” she
adds. “Aviation is growing in Africa. We are going to grow with the
growth in Africa.”