Tuesday, 30 August 2016

3 Reasons Your Small Business Should Use Email Marketing

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Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers with no shortage of channels to leverage.
Just last year, the Direct Marketing Association reported that over half of all marketers they surveyed  planned to increase marketing budgets allocated to email as a result of their previous success.
So what is it then, in this era of demand-driven social marketing, that continues to make email marketing a core component of successful small business marketing strategies?

1. Insights you can count on

One of the strongest assets email marketing brings to the table is the detailed reporting and analysis at your fingertips.
Contrary to more traditional marketing channels like print or television, email marketing reports provide valuable insights into the overall success of your marketing campaigns.
While most email marketing apps provide basic metrics, like clicks or opens, the good ones allow you to dig deeper into the details.  Taking a look at metrics like how long your recipients spend reading your emails, as well as the devices or email services they use to access them, tells the marketer a lot about what is working and what isn’t with their email campaigns.

2. It doesn’t take up too much time

Most good things take time.  For small businesses that often operate without the resources of a large marketing department, every task must be weighed against everything else that can be done with that same amount of time.
Typically, we find it takes the average user only about 30 minutes to complete their first campaign. This includes the time it takes to import contacts, design a template, test it, and feel the adrenaline pump of pressing “send.”

3. Keeps your bottom line healthy

When it comes to a small business, the reality is that everything boils down to return on investment and how long it takes to get there.  Small businesses must be able to justify each and every dollar of marketing, and that’s what draws them to email.
According to the DMA, each dollar spent on email marketing generates roughly $44 in revenue. While this statistic may be somewhat inflated, it is hard to argue against email marketing’s proven ability to consistently deliver outstanding results.
In order to re-engage previous customers, move new leads through the sales funnel, and cross-sell to current clients, email targets the low hanging fruit  - your contact database. When you create email campaigns focused on existing relationships (no matter the level), you create a non-invasive method for staying relevant that will surely pay off in the future.

Source; Entrepreneur Focus

3 Key Steps for Crisis Communication

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Regardless of your company’s size, character or the industry it belongs to, no brand is immune to enduring a business crisis. The findings of an ODM Group study indicated that 59 percent of business decision makers have experienced a crisis in either their current or previous company. And 70 percent of those companies go out of business within one year of that crisis.
However, if and when one strikes, it does not mean the business is doomed to sink. With the right response, a brand can withstand the troubled waters and come out sailing smoother than before. Rescue your brand using these three crisis communication tips:
  • Respond quickly.
  • Answer honestly.
  • Be accountable.

Respond quickly

The longer it takes for you to respond to a critical situation, the more time rumors have to manifest and the more frustrated customers will become as they are left in the dark -- so respond as soon as possible. Do make sure, however, all information you are providing is truthful and accurate as you don’t want a hasty reaction to backfire later. If you don’t have all of the answers yet, address that there is a problem and that you’re working hard to get to the bottom of it. Typically, social media channels are the fastest way to reach your audience. The app Buffer had the misfortune of a security breach that resulted in thousands of accounts posting spam messages on Facebook and Twitter. Buffer immediately began posting on social media platforms that the app had been compromised, also mentioning that all scheduled posts would be placed on-hold until they could investigate further and find a solution. Buffer even published a blog post and updated it every time progress was made on the hacking dilemma until, 10 updates later, it was eventually resolved. Even though this mishap inconvenienced their followers, nearly all of the Twitter feedback was positive and encouraging, thanking the app for its quick response and constant communication.

Answer honestly

While it can be tempting to go into hiding by refusing to answer the phone and deleting posts of concerned or angry users on social media, avoidance will only exacerbate the issue. Show your customers you care, you’re trustworthy and you value them like family by providing transparent, honest answers. Additionally, having a crisis communication team in place before one ever occurs will ensure that you have enough staff to reply to an influx of emails, calls and social media posts when needed.

Be accountable

Regardless of who or what caused the crisis to occur, the leader of the organization should always assume responsibility. Whether it’s through a press release, company video or email, produce a statement owning the error, sincerely apologize and explain what further actions will be taken to remedy the situation. NBA Commissioner Adam Silver salvaged the association’s reputation after the L.A. Clippers owner was recorded making racist comments that lead to a public outrage. Silver apologized on behalf of the organization, fined the owner several million dollars and banned him from basketball, stating that the league stands for diversity and inclusiveness. His reaction earned respect not only from within the league but also from society as a whole.
As business magnate Warren Buffett explained, “It takes 20 years to build a reputation and five minutes to ruin it.” So when faced with trouble, take a deep breath and put these crisis communication tips to good use. 

Written by Phillip Thune

Monday, 29 August 2016

NIGERIA:Power outage disrupts flights at Lagos airport

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Flight operations were disrupted at the international terminal of the Murtala Muhammed Airport (MMA), Lagos, on Monday at 1;30pm following continued power outage.
According to reports, the power outage affected international flights.
The General Manager, Public Affairs, Federal Airports Authority of Nigeria (FAAN), Mr Yakubu Dati, confirmed the development in Lagos to journalists.
“There was a power outage from the PHCN and the airport has continued to rely on our independent power supply.
“However, when power was restored, the surge adversely affected the K16 transformer that serves the Air-bridges and rendered them unserviceable.
“This has adversely affected operations of departing flights. The heavy rainfall has further delayed attempts by our electrical engineers to effect repairs immediately,” he said.
However, FAAN had apologised to passengers, airlines and the general public for the inconvenience caused by the development.

5 Types of 30-Year-Old Single Guys

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30-year-old guys are a curious bunch.
Find me a group of 30-year-old men and I’ll pick out one overgrown frat dude living with roommates, another guy who just dropped his two kids off at school, a few who are well into their careers and a couple soul-searchers looking for work. Some will tell you that they’ve finally figured it all out and some more will say they feel hopeless for the first time in their lives. It’s a motley crew.
But perhaps the motliest part of this crowd is the ever-growing group of 30-year-old single guys. If you want a case study in humanity, 30-year-old single guys have pretty much all the bases covered. Let’s examine some of the common types:

1) The Total Package



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The Total Package is smart—he went to a top college. The Total Package is an athlete, a musician, and an avid traveler. The Total Package is handsome—and you better believe he’s well-groomed.
The Total Package has a hell of a career going, but don’t you for a second suggest that The Total Package would be a workaholic—The Total Package is a family man.
There’s just one thing The Total Package seems to be having a hard time finding—a girl worthy of his greatness.
Yes, the woman fit for The Total Package will be the ultimate icing on his cake of perfection. He imagines her often—gorgeous as they come, she turns heads; bursting with charm and charisma, she lights up every room she enters; she’s a brilliant rising star in her career and beloved by her many friends. And that’s just her public persona—at home, she’s fantastic in bed, a spectacular cook, loving, selfless, and devoted. Oh and she also speaks French, plays tennis, sings beautifully, reads voraciously and she’s a history buff. His Juliet.
Unsurprisingly, The Total Package is single. He’s immersed in a fierce battle between his superhuman standards and his terror of being 40 and single—because 40 and single is not supposed to be part of The Total Package’s story.
 2) The New Lease On Life Guy
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As long as anyone can remember, The New Lease On Life Guy had been dating his longterm girlfriend. He never seemed that happy in the relationship, but everyone just assumed they would eventually get married. Now, after a long and difficult breakup, The New Lease On Life Guy has reemerged with a bang and is suddenly acting like he just got called down on The Price Is Right. He’s not really sure how to be single but he’s goddamn happy he is, and he’s sure as hell going out tonight.
He’s also the arch-nemesis of The Resigned Fiance, who’s in an equally unhappy relationship but just kind of kept going with it, unable to resist the sweet, sweet inertia, and who most certainly does not want to hear about The New Lease On Life Guy’s latest exploits.

 3) The Guy Who Has To Marry Someone Of The Same Ethnicity Or His Parents Will Never Speak To Him Again
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It’s hard enough finding someone to be your life partner, and this guy’s parents are really not making things any easier. He tried to rebel briefly, but after his last girlfriend was not allowed in his parents’ house, causing her to cry, he gave up on that.
He’d also really appreciate it if his mother would stop setting him up on dates.

 4) The Misogynist
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The Misogynist hates women, and women hate The Misogynist. The Misogynist doesn’t know a whole lot about the other gender, but he can tell you the exact number of them he’s slept with—214.
He did quite well with girls back in his earlier days when many were in their attracted to assholes phase, but lately, only those with the lowest self-esteem seem to gravitate towards him.


5 The In-The-Closet Guy
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The In-The-Closet Guy is so close to being the perfect catch—he’s handsome, he’s well-dressed, and he has a great job. He’s funny, articulate, and charming. The only tiny little inconvenience is that he’s not attracted to females whatsoever.
His antithesis is The NGWJHMTRGYAHRWPWSLAHWTPE, who’s had just enough of the theories about him being gay, since he’s completely straight and, for the hundredth time, just hasn’t met the right girl yet and is really very okay with being single right now.

BREAKING NEWS:WWE Hall Of Fame Manager Mr. Fuji is dead

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Sad news from the world of professional wrestling today as Harry Fujiwara, best known as legendary WWE Hall of Fame wrestler and manager Mr. Fuji, has passed away at age 82.
Fuji spent over 30 years entertaining fans worldwide as both an in-ring competitor and one of WWE’s greatest managers … Fuji was infamous for keeping small bags of salt in his tights which he would throw into his opponents’ eyes.
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After retiring from the ring, Fuji managed a litany of WWE’s most feared Superstars, such as George “The Animal” Steele, Kamala, Killer Khan, Demolition, The Powers of Pain, Yokozuna and most notably, “Magnificent” Don Muraco.
While Fuji is best known for his managerial work during the wrestling boom period of the 1980s, it should also be noted that he was a 5-time WWWF/WWF Tag Team Champion, three times with Toru Tanaka and twice with Mr. Saito. In fact, Fuji’s career began all the way back in 1964 in his native Hawaii as “Mr. Fujiwara,” and he captured his first wrestling championship in 1966.

The Husband's 'Role' in Marriage

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There is a story of a man who died and went to heaven to find two signs above two different lines. One sign said: "ALL THOSE MEN WHO HAVE BEEN DOMINATED BY THEIR WIVES, STAND HERE." That line of men seemed to stretch off through the clouds into infinity.
The second sign read: "ALL THOSE WHO HAVE NEVER BEEN DOMINATED BY THEIR WIVES, STAND HERE." Underneath the sign stood one man.
He went over to the man, grabbed his arm and said, "What's the secret, how did you do it? That other line has millions of men and you are the only one standing in this line."
The man looked around with a puzzled expression and said, "Why, I am not sure I know. My wife just told me to stand here."
We have all heard jokes about "who wears the pants in the family." Yet leadership in the home is no laughing matter. During the last few decades our culture has redefined the meaning and responsibilities of man and woman in society and in the home. Many men are confused and insecure. Many do not know how to act in the home. Growing up, they lacked a good model for leadership at home and have no mental picture of what it means to lead a family. Consequently, they do not lead effectively, or they do not even try. Increasingly, many men are becoming passive in the home. They've decided that the easiest thing to do is nothing. The simplest thing—with the smallest risk—is to stay on the fence with both feet firmly planted in mid-air and let the wife do it. When a man is married to a strong wife who will take over, he often lets her do just that.
Fortunately, there is an answer. The Scriptures clearly give us the model for being a man, a husband and father. I call that model the "servant/leader."
I hope that the concepts I share will help you understand the biblical role of a husband more clearly than ever before. When correctly interpreted and applied, these concepts not only result in freedom for the husband and wife, but also help you work better as a team to combat isolation and conflict in your marriage.
#1: Be a leader. The Scriptures provide a clear organizational structure for a marriage. Following are a couple of typical Scriptures:
But I want you to understand that Christ is the head of every man, and the man is the head of a woman, and God is the head of Christ (1 Corinthians 11:3).
Wives, be subject to your own husbands, as to the Lord. For the husband is the head of the wife, as Christ also is the head of the church, He Himself being the Savior of the body. But as the church is subject to Christ, so also the wives ought to be to their husbands in everything. Husbands, love your wives, just as Christ also loved the church and gave Himself up for her, so that He might sanctify her, having cleansed her by the washing of water with the word, that He might present to Himself the church in all her glory, having no spot or wrinkle or any such thing; but that she would be holy and blameless. So husbands ought also to love their own wives as their own bodies. He who loves his own wife loves himself; for no one ever hated his own flesh, but nourishes and cherishes it, just as Christ also does the church, because we are members of His body (Ephesians 5:22-30).
In his commentary on Ephesians, William Hendriksen points out that God "... placed ultimate responsibility with respect to the household on the shoulders of the husband . . . The Lord has assigned the wife the duty of obeying her husband yet ... this obedience must be a voluntary submission on her part, and that only to her own husband, not to every man."
"Head" does not mean male dominance, where a man lords it over a woman and demands her total obedience to his every wish and command. God never viewed women as second-class citizens. His Word clearly states that we are all equally His children and are of equal value and worth before Him. As Galatians 3:28 tells us, "There is neither Jew nor Greek, slave nor free, male nor female, for you are all one in Christ Jesus" (Galatians 3:28).
The teaching of the New Testament clearly shows that women are to be respected, revered, and treated as equals with men. Unfortunately, many husbands have not gotten the message. They degrade their wives by neglect or with insensitive and abusive treatment. One cause of the feminist movement may have been that men abandoned God's design. When God presented Eve to Adam in the Garden, Adam received her as a gift of great value to God and him. When husbands, particularly Christian husbands, do not treat their wives as a precious gift from God and helpmate, they can cause those wives to search for a way to find significance and value as persons, often outside God's will.
Are you a leader? Men who are "natural" leaders have no trouble answering the question, yes. They know how to take over, control, guide, and get things done. Some men are not strong or natural leaders. How can they lead in the home?
Paul says the same to everyone. God has placed the husband in the position of responsibility. It does not matter what kind of personality a man may have. Your wife may be resisting you, fighting you, and spurning your attempts to lead, but it makes no difference. I believe our wives want us and need us to lead. You are not demanding this position; on the contrary, God placed you there. You will not lead her perfectly, but you must care for you wife and family by serving them with perseverance.
Scripture does more than assign leadership in a marriage to the husband, however. Those same passages you just read also provide a model for that leadership. The Apostle Paul says that the husband is head of the wife as Christ is head of the church. "This comparison of the husband with Christ reveals the sense in which a man should be his wife's "head." Hendriksen writes, "He is her head as being vitally interested in her welfare. He is her protector. His pattern is Christ Who, as head of the Church, is its Savior!"
Let's look more closely at two responsibilities that flow out of proper leadership.

#2: Love your wife unconditionally. Ephesians 5:25 reads, "Husbands, love your wives, just as Christ also loved the church and gave Himself up for her." Your unconditional acceptance of your wife is not based upon her performance, but on her worth as God's gift to you. If you want to love your wife unconditionally, always be sure her emotional tank is full. One of the best ways to do that is to affirm her constantly. Let her know verbally that you value her, respect her, and love her. I have discovered that I simply cannot do that enough.
There is no question that words communicate love, but so do actions. You need to do both. As the Apostle John wrote in one of his letters: "let us not love with words or tongue, but with actions and in truth" (1 John 3:18). One of the missing ingredients in male leadership in homes is sacrificial action. When was the last time you gave up something for your wife—something you genuinely valued, like your golf game, a fishing trip, or your hobby? Sometimes you need to give up something you enjoy so your wife can have a break and see your love for her.

#3: Serve your wife. According to the New Testament, being head of your wife does not mean being her master, but her servant. Again, Christ is our model for this type of leadership. Jesus did not just talk about serving; He demonstrated it when he washed His disciples' feet (John 13:1-17). Christ, the Head of the Church, took on the very nature of a servant when He was made in human likeness (Philippians 2:7).
One of the best ways to serve your wife is to understand her needs and try to meet them. Do you know what your wife's top three needs are right now? If she is a young mother, she has a certain set of basic needs. If your children are grown and gone and you are in the empty nest, your wife has a different set of needs that you should try to meet. What is she worried about? What troubles her? What type of pressure does she feel? Learn the answers to questions like that, and then do what you can to reduce her worries, her troubles, her pressures.

What do you know about your wife's hopes and dreams? I bet she has plenty—do you know what they are? Are you cultivating her gifts? If she has a knack for decorating, do you help her develop that?
Another way to serve your wife is to provide for her. This provision first involves assuming responsibility for meeting the material needs of the family. 1 Timothy 5:8 tells us, "But if anyone does not provide for his own, and especially for those of his household, he has denied the faith, and is worse than an unbeliever."
Providing for your wife also means taking the initiative in helping meet her spiritual needs. You do this by modeling godly character, by praying with her, by spending time together in God's Word, and by looking for ways to encourage her spiritually.
To be a leader, a lover, and a servant is to accommodate your life to the life of the gift God has given you—your wife. Give up your life for hers and, at the judgment seat of Christ, He will say, "Well done, thou good and faithful servant."

Written by Dennis Rainey
Dennis Rainey is the president and chief executive officer of FamilyLife, a subsidiary of Campus Crusade for Christ. Since the organization began in 1976, Dennis' leadership has enabled FamilyLife to grow into a dynamic and vital ministry that offers families blueprints for living godly lives.  Dennis is host of FamilyLife Today radio program and has written numerous books.  He and his wife, Barbara, live near Little Rock, Arkansas.  They have six children and many grandchildren.