The Energy behind Konga.com

Sim Shagaya,a graduate of George Washington University and Dartmouth College, where he holds an M.B.A. after graduating from Harvard Business School is a Nigerian entrepreneur and business mogul. He is the founder and C.E.O of one of West Africa’s largest electronic commerce website Konga.com,and also the executive chairman of Dealdey, a daily deal website.

 Prior to the establishment of DealDey and Konga.com,Sim worked as a banker in South Africa under Rand Merchand Bank and later moved to Nigeria where he became Google's head for Africa and went on to found a Lagos based billboard advertising business called E-Motion in November 2005.

 Before Sim started DealDey and Konga.com, he created several websites like Alarena, Jobclan, Gbogbo and iNollyWood which were relatively unsuccessful. In March 2011, DealDey was launched after he convinced the board of the billboard company he owned to invest in 3 July DealDey.

 In 2013,he won CNBC/All Africa Business Leaders Award in West African Entrepreneur of the Year and 2014 Leadership Conference/Awards which is Leadership CEO of the Year
 On 2012, he founded Konga.com with a capital from Swedish investment firm Kinnevik. According Sim Shagaya, the primary aim of Konga.com is to “aggregate the youngest and fastest-growing market that was dispersed, under-served and that traditional retailers were simply failing to reach”.