It's one thing to start a chicken farm, but to start an actual business
out of it is something else entirely. You are not only going to become a
chicken farmer, but a businessperson as well, depending on what markets
you want to target and what part of the chicken industry you want to
tap into. In the chicken industry there are two main sectors: Layers,
which are chickens bred and raised to produce eggs, or broilers,
chickens raised and bred to be slaughtered. Whatever sector you choose,
you have to make responsible managerial and financial decisions to make
your chicken farm business a profitable one.
Here are 5 steps that can help you:
Formulate a business plan.
This is one of the most important things to draw up as part of your
operation. It tells of what goals you wish to achieve and how you intend
to get there. It's also a plan of how you want to operate your business
from not just a producer's standpoint, but the banker's, lawyer's,
accountant's and even possibly the hired hand's standpoint.
Have land, capital and equipment.
You cannot start up
nor maintain a chicken farm or a chicken farming business without these
dire necessities. You will need buildings to raise your chickens in,
whether they be barns or hutches depending on how you are wanting to
raise your chickens: conventional or free-range? Land is to have the
buildings on and to grow crops on to feed your chickens. Equipment and
machinery are needed to clean barns, dispose of deadstock, work crops,
etc.
Make a decision how tobest raise your chickens.
There are two main ways to raise them. Conventional systems have
chickens confined to barns that are temperature and photo-period
controlled areas. Free-range systems allow your chickens to just about
have the run of the farm to behave as naturally as possible.
Decide what sectors of the poultry industry you wish to pursue.
Ultimately there are two types to choose from: broilers, which are
chickens raised for meat, or layers--chickens raised for their eggs.
However, there are also the other sectors of the industry that you can
pursue. Eggs which are not to be put on the market for human consumption
(these can be from both broilers and layers) are incubated and the
chicks hatched and raised until they are at the right age to be sold to
farms to be raised as layers or broilers. Often the business of
incubating eggs and raising chicks is separate from that of raising the
chickens themselves.
Find a niche market, if possible.
If the area you are
in is popular for raising chickens a certain way (more conventional
than free-range), you may wish to pursue a niche market that targets the
consumer's interest in free-range chickens rather than the
conventionally-raised ones.
Make yourself known to potential customers and consumers.
Advertise yourself by simply letting other people know you have eggs or
meat you want to sell. Often selling by word-of-mouth is a lot cheaper
and still the most popular means of advertising than paying for an
advertisement in the local newspaper that may get read by only a few
people. However, there is no harm in doing that either, nor is there any
harm in setting up a website promoting your product.
Keep up with records and accounting of your business and operation.
This is so that you can always tell if you are making money or not.
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