Tara Fela-Durotoye is a Nigerian makeup artist and lawyer. A
pioneer in the bridal makeup profession in Nigeria, she launched the first
bridal directory in 1999, set up international standard makeup studios and
established the first makeup school in Nigeria.
she was brought up by her stepmother, Modupe Agnes Sagay.
She started her education at Command Children School, Victoria Island and
proceeded to Nigeria Navy Secondary School, Ojo, where she was a boarder. In
form 5, she was made the Sanitary and Welfare Prefect. She graduated from the
Lagos State University, with a degree in Law and proceeded to establish the
House of Tara International
She is the founder and CEO of House of Tara International and
creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P
Beauty range.
she also launched the first bridal directory in Nigeria in
1999. In 2000, she facilitated the first-ever series of bridal seminars, drawing
for the first time in Nigeria celebrated professionals in the bridal industry
to speak to brides. She established the country's first make-up school in 2004,
and also launched the Tara product line, comprising a range of professional
tool kits (such as make-up boxes, brushes and purses) for make-up artists and a
wide range of make-up products including eye shadows, eye liner, lip gloss,
foundation and powders. House of Tara today has franchises spread across
Nigeria (branches in Lagos, Ibadan, Port-Harcourt and Abuja) and with emerging
footprints on the West African coast in Benin, Ghana and Senegal.
Tara was also the brain behind the 2014 Makeup in Nigeria
Conference (MINC), the first ever gathering of makeup professionals in Nigeria.
She is a graduate of the prestigious Stanford SEED
Transformation Program and this has aided her work as a mentor for thousands of
young women across Africa and a standout entrepreneur. Recognition has not been
slow in coming - in 2013, she was listed as one of 20 Young Power Women in
Africa by Forbes[4] with the World Economic Forum also naming her as a Young
Global Leader.Unsurprisingly, the House of Tara, her flagship business has
under her supervision won a kit full of awards including but not limited to the
Right Vision Movement Award Creativity & Productivity Makeover Outlet of
the year 2006, The Africa SMME Award presented in South Africa, the
Entrepreneur of the Year award 2007 and the Creative Business Award of the
Year, Success Digest 2008.
Her life’s work has been profiled on several international
platforms including New York Forum Africa.
Some of Fela-Durotoye's national and international awards
include:
Entrepreneur of the
Year (The Future Awards)
Young Person of
the Year 2007 (The Future Awards)
Best Makeup Artist
(Fashion and Style magazine)
Award for
Excellence in the Beauty Sector 2006(City People magazine)
Pioneer Award for
Beauty 2006. (Fashion and Style Award)
Young Entrepreneur
of the Year (Lagos Enterprise Award)
Wedding Planner
Honorary award for mentoring other make artists, January 2008
Award for
excellence (beauty), city people
1st lady award for
Women empowerment
In 2007, She was awarded the Africa SMME Award and the Entrepreneur
award in South Africa and in 2013, Forbes listed her as one 20 Young Power
Women In Africa.
In its own right, House of Tara International has won a
number of awards including
Right Vision
Movement Award Creativity & Productivity Make over Outlet of the year 2006.
The Africa SMME
Award presented in South Africa and the Entrepreneur of the Year award.2007
Creative business
award of the year, success digest 2008
She is married to Fela Durotoye, a business strategist and
corporate activator, chief executive officer of Visible Impact. They have three sons,
Mobolurin, Demilade & Morolaoluwa.
No comments:
Post a Comment