The FC Bayern.tv platform is set to launch on 27 February
and will offer fans an array of club news and content in HD 24 hours per day.
The pay-TV channel will cost €5.95 per month and will run
across Telekom’s IPTV platform Entertain TV as well as the club's website and
official app.
“With FC Bayern.tv live, we are the first German club with
its own linear TV channel,” said FC Bayern Munich chairman, Karl-Heinz
Rummenigge. “We are proud to be able to launch this channel in collaboration
with our main sponsor Telekom. It’s a new way of reaching our many fans.”
The club's director of media and communication, Stefan
Mennerich, added: "FC Bayern.tv live is another, crucial element in our
media mix. We'll offer Bayern fans background reports, talkshow formats,
exclusive interviews and most notably live content. Carlo Ancelotti's team will
be at the centre of attention, but we'll also report on the FC Bayern
basketballers, our footballing women, the Bayern reserves, the youth teams and
other sections."
To promote the launch the channel will be freely available
to anyone for the first week and Telekom customers with a post-paid contract
and internet flat-rate will be given a free 12 month subscription to the new
channel.
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