Finnish brand Nokia, a former mobile star, have launched three new Android smartphones and unveiled a revamped version of its
iconic 3310 model more than a decade after it was phased out.
Unlike the original, which was known for its sturdiness, the
new Nokia 3310 will allow web browsing.
The new version will bring back its predecessor’s popular
“Snake” game and distinctive ringtones, said Arto Nummela, the head of Finnish
start-up HMD Global which will produce the phone under a licensing agreement
with Nokia.
“The telephone will allow you to talk for 22 hours, ten
times more than the original,” he said during a presentation in Barcelona on
the eve of the start of the Mobile World Congress, the world’s biggest mobile
phone show.
Launched in 2000, Nokia’s original 3310 sold nearly 120
million units worldwide before it was discontinued in 2005, making it one of
the world’s best-selling mobile phones.
Analysts said resurrecting the popular model was a clever
way for HMD Global to relaunch Nokia’s brand.
“HMD launched three new smartphones and an iconic mobile. It
is a way to create a halo effect around the other models by reviving talk about
the Nokia brand,” said Thomas Husson, a mobile analyst at Forrester.
In addition to the new 3310, HMD presented three new smartphones,
the Nokia 3, Nokia 5 and Nokia 6 which will sell for different prices.
The Nokia 6 was already available in China and will now go
on sale globally.
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